B&S wins NATO HQ contract in The Netherlands

B&S has been awarded with the coveted long-term NATO contract to run two shops in Brunssum and Eibergen, The Netherlands and a dedicated online store for all NATO members based elsewhere in the country.

B&S is vastly experienced and a specialized international duty-free retailer, globally operating a total of 63 shops. The company covers many segments, from PX stores in remote locations to diplomatic outlets, as well as airport shops and cruise retail.

The company’s global track record in successfully operating px stores over 20 years, illustrates its ability to understand consumer buying behaviour and to develop a tailor-made concept that works. B&S operates its px shops under the name “B&S Central Store”. In these stores customers with various backgrounds can enjoy luxury and convenience shopping every day of the week.

For the new contract the shops are redesigned focusing on the human interaction, the right product offer and brand portfolio. The stylish and upscale design, corresponding to a modern style, enhances the overall ambiance. New concepts are introduced, such as World of Beers, The Winery, Nespresso coffee bar and a food court. Upcoming summer the shops will completely be refurbished.

With B&S, JFC Brunssum has found a partner that understands the needs of our NATO community.  Their dedication and professionalism have consistently proven to be an asset to this command and we see a bright future for the course of this relationship.  Their stores provide an inviting environment for our personnel to meet, shop, and enjoy each other’s company.  At the same time, their continuous contributions help us to strengthen and expand our morale and welfare offerings for our entire international community.  Our relationship with B&S Central Store goes a long way towards making Brunssum into a home for NATO.” – Major Casey Vile, Branch Head of Morale & Welfare, NATO HQ JFC Brunssum.

“Successful partnerships require trust, transparency and understanding. We are proud of our long standing partnership with NATO HQ JFCBS, focusing on these values. Since 1999, we have worked together in perfect harmony to ensure our military customers and their families are satisfied, day in and day out. We do everything to make sure our customers have a great shopping experience.” - Maurice Riegel, Managing Director, B&S

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