B&S opens Crew Shop at Amsterdam Schiphol Airport

Flight attendants can now depart from Amsterdam Schiphol Airport with top end products thanks to the opening of the B&S Crew Shop. The store is dedicated to crew members and offers a tailor-made multi assortment including the following categories: Jewelry & Watches, Perfumes & Cosmetics, Liquor & Tobacco and an extensive range of Leisure & Gifting products, such as souvenirs, electronics, sunglasses and confectionary items.

The store has been beautifully re-designed, resulting in an open, attractive area with a pleasant ambiance. Special attention has been given to the façade,  which is characterized by transparency, creating a visually appealing pathway. The shop meets the highest standards required for modern and demanding consumers. Clever use of floor space defines the routing and invites customers to browse the latest products and promotions, which change bi-weekly in order to serve frequent visitors. In the new store popular categories have been enlarged and marketing concepts such as “Top Selection”, What’s New” and “It’s Exclusive” have been introduced and we will continue to set an example by providing new presentations on a regular basis.

Leading A-brands such as Victoria’s Secret and Swarovski are given larger areas, set-up as themed presentations, allowing shoppers to easily identify and explore their favorite brands. The store also features popular brands such as Chanel, Dior, Rituals, Lancôme and Hugo Boss. 

Sjoerd van Hout, Retail Manager at B&S commented: “We have developed a unique retail solution focused on creating an enjoyable shopping experience for crew members and are expecting to open similar stores at other airports.” 

B&S has been selected by Amsterdam Schiphol Airport to take over and manage the existing operation and the new set-up has been developed in close cooperation with the airport’s management. Anne-Marie Zuidweg, Senior Manager Commercial Services & Media, Amsterdam Schiphol Airport declared: “B&S has proven to be an innovative partner that has shown to understand the vision of the airport, by implementing new concepts and services,  offering advantages for both crew members and the airport itself.”

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