B&S Retail

In addition to our expertise within the wholesale duty-free and travel retail channels, we also successfully operate a range of retail outlets around the globe. These target a variety of end-customer groups, all of which have specific requirements. One constant is the value of our integrated supply chain, which enables our wholesale operations to strengthen our retail operations, while our retail operations strengthen our wholesale operations. This win-win situation ensures we can provide clients with end-to-end solutions wherever they require them. 

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Excellent service

Our business is to serve our clients. We achieve this by providing best-in-class-service at all levels of the company. But to make this work, you need the right mentality. From the boardroom to the warehouse, every employee works to deliver on our client promise: excellent service.

Marketing support

As the operator of successful retail outlets, and a logistical contract partner, we have an in-depth understanding of what clients want. And how to provide it. As well as delivering leading brands to clients’ shops, we also help them with a broad range of marketing support. We share our retail experience with clients, helping them develop and grow their business in a variety of ways.

These include:

  • Concept positioning and customer profiling 
  • Shop spacing concept and design 
  • Research and selection portfolio according to target group 
  • Project operation and team management 
  • Sales optimization 
  • In-store communication, advertising and promotions

Solid partnerships

Successful partnerships require trust, transparency and understanding to work. Focusing on these values enables us to build successful, long-term client partnerships. Clients work with us for many reasons. The most important of which is that we’re much more than just a distributor: we’re a contract partner. We use our knowledge and experience to develop practical solutions to clients’ day-to-day challenges, while developing the strategic value we can offer their business in the future. We also contribute to the growth of their business, by taking over those tasks that are not part of their core operations. This long-term focus benefits our clients and our suppliers, and gives us greater insights into the issues that shape the market.

How we serve our clients

Partners in business

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